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Professor David Lazer shares results from two country-level experiments that point to a non-social spreading mechanism: the spread of information through on-demand “pull.”
Presenter: David Lazer, Professor in Political Science and Computer and Information Science, Northeastern University
Title: Diffusion of Information Through On-Demand Information Seeking Behavior
Abstract: Information, ideas, and products can spread interpersonally through social networks, in a manner similar to infectious diseases. However, information also spreads non-socially via traditional broadcast mechanisms from a central source such as advertising in magazines or web pages. In this paper we report results from two country-level experiments that point to another non-social spreading mechanism: the spread of information through on-demand “pull.”
The DINR Group's speaker series for the 2016-17 academic year has been made possible by funding from Dartmouth's Neukom Institute and from the Program in Quantitative Social Science at Dartmouth.
Events are free and open to the public unless otherwise noted.